AI Customer Health Engine 2.0

Your Best Customers
Are Slipping Away.

See exactly where—and how much it's costing you. Get your free AI-powered retention analysis in 2 minutes.

Trusted by Shopify's most innovative brands

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Industry Crisis

The Retention Problem
No One's Talking About

Most brands are pouring 10-20% of their sales into acquisition while their best customers quietly churn.

72%

of shoppers never make a second purchase.

Source: Shopify 2025 ↗
+60%

The Acquisition Trap

CAC is up 60% in five years — and it costs 5-25x more to acquire a customer than to keep one.

Sources: Paddle/ProfitWell, Harvard Business Review
44%

The Blind Spot

44% of brands don't measure retention at all. You can't improve what you can't see.

Source: CustomerGauge
+5%

The Retention Multiplier

+5% retention = +25-95% profit. The math isn't complicated. The inaction is expensive.

Source: Bain & Company via Harvard Business Review

Free analysis • No credit card required

Sample Report Output

Your Scorecard
Reveals:

Real components from our AI-powered analysis. Every metric is benchmarked against your category.

Customer Health Score™

83/ 100
Excellent Condition

Retention, revenue quality, and engagement health.

2 Critical
3 Warning
4 Healthy

Executive Summary

Key findings and recommended next steps

Key Findings

Your brand shows strong customer engagement with above-average order frequency. However, first-purchase retention is lagging by 11.6pp, representing $428K in annual leakage. Implementing Angle's Store Credit Cashback engine has been proven to recover 27-35% of this value.

Retention Rate
28.4%
11.6pp below benchmark
Orders/Customer
1.84x
6% above benchmark
Annual Leakage
$428K
from one-time customers
Recovery Potential
$124K
with 20% improvement

Retention Archetype Matrix

Mapped against 2,000+ stores in our database

HighRetentionLow
Shallow
Rising
Retention
Missed
Solid
Hidden
Leaky
One-Hit
Cult
LowPurchase VelocityHigh
You Are Here
Solid Performer

Balanced retention and velocity—prime position for optimization. Focus on converting one-time buyers.

Retention Rate
28.4%
Velocity
1.84x

Health Biomarkers

9 metrics analyzed

Repeat Purchase Ratecritical
28.4%vs 40%
-11.6pp
One-and-Done Ratewarning
71.6%vs 60%
+11.6pp
Revenue from Returningwarning
42%vs 55%
-13pp
Avg Orders/Customerhealthy
1.84vs 1.74
+6%

Annual Revenue Leakage

$428Klost annually
From 4,712 one-time customers who never returned
Recovery Scenarios
Conservative
+10%
Recover $42K
Base Case
+20%
Recover $85K
Aggressive
+30%
Recover $128K

Get Your Report

These are sample outputs. Get your personalized analysis with real data from your store.

From the Trenches

Built by an Operator.
For Operators.

Led by operators who've scaled $500M+ DTC brands and advised the world's top retailers.

John Evons

I'm John Evons, former Global Brand President at KEEN, with 25+ years scaling premium omnichannel brands.

I've spent the last 2 years 100% focused on retention for some of Shopify's best brands. I know where to look. Let's dig into yours.

Operator to operator. No fluff.

Frequently Asked
Questions

What data do I need to provide?

You'll need 6 metrics from your Shopify Analytics dashboard (24-month view): Returning Customer Rate, Orders per Customer, Amount Spent per Customer, Orders from Returning/First-Time Customers, and AOV. We provide the exact query to run.

What platforms do you support?

We currently support Shopify Plus brands only. Our benchmarks are calibrated against enterprise-scale e-commerce operations.

What's included in the report?

Your Customer Health Score (0-100), retention archetype classification, 9 health biomarkers with benchmarks, annual revenue leakage calculation, and personalized recommendations based on your business context.

How are the benchmarks calculated?

We benchmark against 50,000+ brands using data from Triple Whale, Shopify Enterprise, and Decile—adjusted for your purchase frequency category, revenue scale, and whether you have subscriptions or loyalty programs.

Is my data secure?

Yes. You manually enter aggregate metrics—we never connect directly to your Shopify store. We don't store customer PII, and your scorecard is protected with OTP verification.

What happens after I get my score?

You'll receive your full report instantly. You can then book a free 30-minute strategy call with our team to review your biomarkers and discuss a remediation roadmap.

Stop guessing.
Start retaining.

Join hundreds of brands using Angle to uncover hidden revenue opportunities in their existing customer base.

No credit card required • Instant analysis